Aside from all that…

When I first began really thinking about the content for this site, my goal was to write one article each day and publish to a blog. I churned through many ideas to name this blog. Periscope, Really?, Sharp Focus, What’s Next, Visible Light, Wavelength, Skylight and on and on. I’m sure many of these names were already taken, but they didn’t quite feel right.

Aside was actually born after Wavelength and before Skylight. I returned to it, thought about it, liked the references. And then, it just seemed right. So Aside it is.

I spent 44 years in marketing and market research, then retired in 2020. I had always wanted to be a writer but work got in the way. You will see references to this in some of the stories I’ve written across this blog. A blog whereby I could just let it go, without worrying about an editor yelling guidance and deadlines over my shoulder, seemed ideal for my wide-ranging content.

You will find fiction, sci fi, essays, science, business trends, attitude, treatments, farce and much more. Speaking of editors, I do come from publishing. I worked for CMP Publications out on Long Island in the early 1980s, writing tons of market research studies covering the personal computer market which was exploding back then. I then got a great offer to start up a market research department for a trade publishing company which published ten different magazines and was located in Manhattan. Convenience Store News was our flagship publication and it features in one of the articles in the Blog, Notes from a C-Store Guru.

I wrote a lot of studies and articles in those magazines and even had my own column. I learned a lot about publishing and writing. I am married to one of the writers from that former company. My wife, Sidney, and I have two children, Kate and Alex, who are now 32 and 30. We enjoy living in the Lehigh Valley in Pennsylvania because of its cultural and artistic diversity, and also because we can always sneak back into NYC for a day or weekend.